Publications

From newsletters to journals and magazines, from brochures to flyers and bulletins, UMC works in partnership with you to produce effective, on-target publications. We help you to make sure your publications reach their full potential, are produced economically, and reflect the excellence of your academic school, program, or department.

Writing and Editing Services

UMC provides writing and editing services to help you ensure that your publications meet the university's institutional guidelines for delivering a clear, consistent image of the university to both internal and external audiences.

Design Services

UMC specializes in creative, top-quality graphic design including:

• Innovative graphic approaches for all types of publications and Web sites
• Graphically consistent "looks" for collateral materials
• Institutional identity guidance

Web Site Development

UMC has developed dozens of highly effective and attractive University of Pittsburgh Web sites. UMC creates and updates the University of Pittsburgh's home page and top level pages, including the virtual campus tour, chancellor's page, and much more. UMC's professional Web group uses the latest graphic technologies to produce appealing, easy-to-navigate sites. When you need to create or upgrade your Web site, contact UMC.

Video and Slide Production

Just like the World Wide Web, promotional video offers another alternative to communicate with alumni, prospective students, and your colleagues on and off campus. UMC offers services from concept development through scripting, storyboarding, production, and post-production.

Market and Audience Research

Target your message based on meaningful data! UMC can help you determine the best and most cost-effective strategy to use in delivering your marketing message. We'll help you design a plan to meet your area's objectives using tested techniques proven best for colleges and universities. Research methods include:

• Focus groups
• Phone surveys
• Mail surveys
• Customized data collection and research

One or more of these services can guide your marketing efforts toward a successful conclusion. UMC provides expert assistance in developing marketing initiatives to ensure you achieve your goals.

Advertising

Magazine, newspaper, radio, television, or outdoor advertising may be useful in reaching your marketing goals. UMC provides planning, copywriting, design, and production services and handles reservation of newspaper and magazine space, outdoor billboards and transit signs, and broadcast time.